Educating Clients

When creating a video for a potential client, it's important to educate them about how the video production process works, as well as the unavoidable costs and what they'll add to the project. In the first meeting you have with a client, it's recommended to learn all the facts about their vision, including the targeted audience and where the video will be used. Sometimes it's best to ask the client for samples of the style of video they're expecting, so you're on the same page and can understand what they're expecting. During that meeting, you should be honest with the client about costs and what you're able to deliver. Based on the meeting, you should use their responses to create a proposal document that reflects the scope and expectations of the project. Once production starts, it's crucial to keep the client up to date so they feel like they have ownership over the project. This can be achieved with a shared production schedule where they can sign off on every milestone reached, and prevent any surprises from arising. Also, one last important topic to discuss with your client is how the video will be delivered, including what codecs and containers will be used, as this information will ensure that there isn't confusion with the video you hand over.