Nickelodeons usually consisted of small rooms, a white screen tacked to the wall, and row benches for seating, which wasn't terrible considering they only cost a nickel. On the contrast, movie palaces were designed to attract citizens through their beauty and new features, like a lobby, orchestra, ushers, and regal draperies. The first movie palace was opened by a pair of brothers in Times Square, New York in 1914. It was named the Mark Strand Theater, and its new upscale amenities attracted the upper and middle classes. The move to movies palaces was influenced by large movie studios and their decision to buy existing theaters and revamp them, thus making the experience of going to the movies more appealing. These movie palaces were so important because they changed the stereotype of who could go watch movies, and inspired a new audience for the next wave of films.
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