An effective video script has a hook, an introduction, the body of the video, and a closing call to action. The hook is a short and interesting blurb that's used to grab the viewers attention so they're compelled to watch the rest of the video. As for an introduction, it's not necessary but it helps to give general information about the video, as well as serve as a transition that reinforces the hook. The body of your video is the most important part because it's where you share the bulk of your information, and it's generally what the viewer came to watch in the first place. In addition, it's good to end each video with a call to action because it encourages the viewer to take the next step in something you want them to do, which can be achieved with a question.
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