The Pitch

To create a great pitch, I learned that it's important to never try to tell the whole story, to begin by telling the motivation behind the story, and to finish by telling the title, log line, and posing a question. Since you generally have less than two minutes to pitch your idea, I learned that trying to cram everything in from visual descriptions to set pieces can confuse the prospective buyer, and make the entire pitch seem rushed altogether. With this said, it's important to reveal only the essential elements, like revealing how you came up with the idea, because it's a better start to the pitch than a title that means nothing yet to the listener. In the final moments of the pitch, I learned that it's smart to  throw in the title and a single sentence that summarizes it all, as the prospective buyer now knows the essence of the story. Also, it's smart to finish the log line with a question, because it encourages them to discuss your idea further, or possibly request a script.