Color temperature is a measurement in Kelvins that can be used to adjust a camera to make light appear more normal in certain circumstances. White balance is a process by which the camera is manually told what white looks like, so it can adjust the other colors in the room to look natural.
Normally, outside lighting has a color temperature of 5,500 K and appears blue to the camera, whereas indoor lighting is 3,200 K and shines orange. It's important to white balance your camera because it has no way of knowing the temperature of light you're using, and needs that instruction to produce a less saturated shot. Also, white balancing in the production process means you don't have to toggle with color settings in the edit, which altogether saves time and makes the editor's job easier.
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